Upward and onward | Nordic hiking minimalist design

Upward and onward – minimalist Nordic hiking design inspired by rugged mountain trails, weathered landscapes and Scandinavian outdoor culture.

Some landscapes are made to be crossed slowly. One step at a time. Through wind, steep terrain and changing weather.

This design takes inspiration from old Norwegian trail markings, vintage outdoor symbols and the raw simplicity of Nordic hiking culture. The rough brushstroke style gives the graphic a worn, almost hand-painted look, like an old sign somewhere high above a fjord or deep into the mountains of Western Norway.

Minimal, rugged and timeless, the design is created for people who feel most at home outdoors — near mountain ridges, rough trails and cold North Atlantic air. A clean Norway travel shirt and Scandinavian outdoor design with a subtle vintage character.